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Brand Message Guidance for Campus Communicators

Campus communicators have a lot of wonderful stories to tell. In an environment where information and platforms are proliferating, we have to tell those stories with purpose, discipline, and strategy.

Stories about the University of Tennessee should answer not just the who, what, when, and where, but also a bigger “why”—why this story is emblematic of UT values, people, and ideas; why this UT way of thinking and behaving matters; why audiences should care.

In this session for campus communicators, Jacob Rudolph will provide an overview of the university’s brand message strategy and explain how it can be used to align storytelling across the institution. The session will include practical guidance for how you can focus your content through the lens of our three message pillars.

You must register in advance for this virtual event.

The same session is being offered on several different days and times.

Dial-In Information

Zoom link will be provided to those who register.

Monday, November 30 at 3:30pm to 4:30pm

More dates through December 9, 2020

Virtual Event
Event Type

Training & Workshops

Topic

Communication & Information

Audience

Faculty & Staff

Group
Campus Communicators
Department
Office of Communications and Marketing
Contact Name

Jacob Rudolph

Contact Email

jrudolph@utk.edu

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