Brand Message Guidance for Campus Communicators
Campus communicators have a lot of wonderful stories to tell. In an environment where information and platforms are proliferating, we have to tell those stories with purpose, discipline, and strategy.
Stories about the University of Tennessee should answer not just the who, what, when, and where, but also a bigger “why”—why this story is emblematic of UT values, people, and ideas; why this UT way of thinking and behaving matters; why audiences should care.
In this session for campus communicators, Jacob Rudolph will provide an overview of the university’s brand message strategy and explain how it can be used to align storytelling across the institution. The session will include practical guidance for how you can focus your content through the lens of our three message pillars.
The same session is being offered on several different days and times.
Zoom link will be provided to those who register.
Wednesday, December 9, 2020 at 11:00am to 12:00pmVirtual Event