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Campus Communicators Presentation: Trademark Licensing

Mike Keener, director of the Office of Trademark Licensing for UT Knoxville, will speak to college communicators about the work of his office and what we need to know about using the university's indica.

The Office of Trademark Licensing exists to protect and promote the indicia (marks, names, and logos) of the University of Tennessee, Knoxville.

Through a partnership with IMG College Licensing, the Trademark Licensing office monitors commercial and internal use of Tennesseee indicia, and is responsible for managing more than 600 licensees producing products bearing Tennessee’s indicia.

Thursday, May 17, 2018 at 2:00pm to 3:30pm

Alumni Memorial Building, 32
1408 Middle Drive, Knoxville, TN 37996

Event Type

Lectures & Presentations


Communication & Information


Faculty & Staff


Campus Communicators


Office of Communications and Marketing

Contact Name

Karen Dunlap

Contact Email

Contact Phone


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Recent Activity

Gay, Lissa

Gay, Lissa left a positive review 5/17/2018

This was a real eye-opener. The speaker clearly knew what he was talking about and I know I went away with a greater appreciation of our brand.

White, Amber Lynn

White, Amber Lynn left a positive review 5/17/2018

It was a good overview of trademarking & how our indica is used at the University. I would have liked to go more in-depth on ordering, color variations & combinations, what logo when, etc. that we run in to while buying promotional items for our departments.