With more than 8 in 10 Americans getting their news on digital devices, according to the Pew Research Center, knowing how you can help your organization or clients navigate misinformation and disinformation is essential. 

Almost every senior-level communicator has a story to tell about combating misinformation. Maybe they’ve had to correct spurious rumors spread by disgruntled employees or debunk a competitor’s false accusations on social media.

Unfortunately, the proliferation of generative artificial intelligence technology, like Chat GPT, is making it more difficult for PR professionals to counter misinformation. 

Join PRSA Volunteer Chapter and the UT Information Integrity Institute to learn the essential skills to navigate and combat misinformation and disinformation.