Designers’ Corner: Leading with the Creative to Build Consistency

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This session is geared toward experienced designers. When we start with a focus on the creative rather than the deliverable, we end up with bigger ideas that we can apply across a variety of media. Through examples of brand expression taking multiple forms, we’ll discuss an approach that allows us to create connections within a suite, better brand recognition, and more ease in the design process.

Presenter:

Hannah Slaughter

Review our full list of sessions here and visit our website for updates as we approach the conference!

https://calendar.utk.edu/event/communicon_designers_session

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