Beginner Search Engine Optimization for Web Developers, Writers, and Editors
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This crash course dives into creating and organizing web pages that are optimized for search engines like Google and Bing. We'll discuss how to establish a mobile-first mentality, choose keywords, write and organize content, optimize images for web, follow best practices for navigation structure, consider the user experience, optimize internal and external links, and more. You’ll take away a whole new perspective on your web pages and a UT SEO page creation checklist to help you put these lessons to work!
Presenter:
Review our full list of sessions here and visit our website for updates as we approach the conference!
https://calendar.utk.edu/event/communicon_seo_session
Wednesday, August 5, 2020 at 11:00am to 11:50am
Virtual Event- Event Type
- Topic
- Audience
- Website
- Department
- Office of Communications and Marketing
- Hashtag
- Contact Name
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Sarah Z Sanders
- Contact Email
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Hodges-Kluck, Katie left a positive review 8/4/2020
This was very eye-opening and I learned that there are many more layers of SEO than I ever knew existed. I now need to go in and look through my unit's web pages to see where I can change our tags and wording to be more in line with good SEO practices.