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Beginner Search Engine Optimization for Web Developers, Writers, and Editors

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This crash course dives into creating and organizing web pages that are optimized for search engines like Google and Bing. We'll discuss how to establish a mobile-first mentality, choose keywords, write and organize content, optimize images for web, follow best practices for navigation structure, consider the user experience, optimize internal and external links, and more. You’ll take away a whole new perspective on your web pages and a UT SEO page creation checklist to help you put these lessons to work!

Presenter:

Joe Pecor

Review our full list of sessions here and visit our website for updates as we approach the conference! 

https://calendar.utk.edu/event/communicon_seo_session

 

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Wednesday, August 5, 2020 at 11:00am to 11:50am

Virtual Event
Event Type

Meetings & Conferences

Topic

Communication & Information

Audience

Faculty & Staff

Tags

communicon2020

Website

https://communications.utk.edu/commun...

Department
Office of Communications and Marketing
Hashtag

#communicon2020

Contact Name

Sarah Z Sanders

Contact Email

szsanders@utk.edu

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Recent Activity

Hodges-Kluck, Katie

Hodges-Kluck, Katie left a positive review 8/4/2020

This was very eye-opening and I learned that there are many more layers of SEO than I ever knew existed. I now need to go in and look through my unit's web pages to see where I can change our tags and wording to be more in line with good SEO practices.