Conjoint Analysis in Question Pro
The objective of this workshop will be to develop an understanding of conjoint survey question design, analysis, and methodology. Using QuestionPro, participants will gain hands on experience designing conjoint survey questions and analyzing data. Conjoint analysis is based on a main effects analysis-of-variance model and is one method that survey researchers and statisticians use assess the importance of multiple factors used in making decisions. For example, marketing researchers may use conjoint analysis to determine what price consumers are willing to pay for specific features or products whereas health program coordinators may use conjoint analysis to predict patient adherence to various treatment regimens. Examples of conjoint studies within different fields will be presented to encourage a discussion of methodology, survey design, and analytical techniques.
Monday, October 29, 2018 at 12:20pm to 2:20pm
Communications Building, Classroom C
1345 Circle Park Drive, Knoxville, TN
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- Office of Innovative Technologies (OIT)
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OIT Workshop Staff
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865-974-9670
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