Energy & Environment Forum: Visibility and Peer Influence in Durable Goods Adoption
Can people influence their neighbors to install rooftop solar panels? In this presentation, Dr. Kenneth Gillingham assesses whether peers' adoption decisions' visibility leads to more significant peer influence for residential rooftop solar panels. Gillingham will exploit the relative location of peers' rooftop solar panels to determine whether geographically close peer installations increase a household's probability of solar adoption more if they are visible from the road.
Highlighting the role of peer influence at the very local level, he finds evidence of peer influence for non-visible solar arrays only within 100m on the same street. He also demonstrates that installations visible from the street exert peer influence at distances of at least 500m. The economic value moderates the impact of peer visibility the peers receive from installing solar, providing suggestive social learning evidence through visual information.
As part of the Howard Baker Center's Energy and Environment Forum, Dr. Gillingham will discuss these matters and more!
Dial-In Information
This virtual event is free and open to the public. Zoom link.
Thursday, February 4, 2021 at 1:00pm to 2:30pm
Virtual Event- Event Type
- Topic
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Architecture & Design, Communication & Information, Sustainability
- Audience
- Department
- Baker School of Public Policy and Public Affairs
- Contact Name
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Elizabeth Woody
- Contact Email
- Contact Phone
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8655678909
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